Clickbait Style Titles:
1. “Surf Prodigy Joins The Team: Xcel Wetsuits Hires Johnny Gothard for E-Commerce Division”
2. “Core Surf Brand Xcel Disrupts The Digital Marketplace With Johnny Gothard’s Hire”
3. “Experience Meets Innovation: Xcel Wetsuits’ Digital Presence To Be Supercharged By Johnny Gothard”

Rewritten Content:
Today, Xcel Wetsuits made a massive move, hiring Johnny Gothard to the head their burgeoning e-commerce operations not only in the US, but also in other markets worldwide.
Gothard has achieved quite an impressive portfolio, having previously worked for Celtek, Surfline, and most recently Rip Curl, where he was the Director of E-Commerce.
Ian Stewart, Xcel Wetsuit’s Chief Marketing Officer, expressed his enthusiasm for the move, saying: “With tremendous expansion across all digital channels, this couldn’t be a better moment to bring in an industry leader with knowledge like Johnny’s, guiding our e-commerce operation into the US and other international locations.”
Adding to that, Gothard said: “This opportunity to give my expertise to a genuine core surf brand such as Xcel is unparalleled. I am stoked to be part of their plan to amplify their digital presence.”
Despite the difficulties sparked by the pandemic, Xcel Wetsuits has been fairing quite well, reaching huge e-commerce sales, welcoming new athletes such as Sally Cohen, Zeke Lau, Sage Erickson, Matt “Archy” Archbold and Shaun Manners, featuring in Surfline and Stab Magazine, and committing to become a neoprene-free company.

About Xcel Wetsuits
Xcel Wetsuits started with founder Ed D’Ascoli, in the comfort of his own house in Sunset Beach. Brought by the amazing levels of performance he saw in the local waters, D’Ascoli sought to join the demand for high-performance items from athletes, by focussing in product development.
Xcel Wetsuits has been voted the Surf Industry Manufacturer Association (SIMA) “Wetsuit of the Year” five times (2007, 2008, 2010, 2017, 2019) and “Accessory of the Year” once (2012), it is owned by Wedge Brands.